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February 19, 2009 11:20 AM Eastern Time
Sales Engine International to Host Free BtoB Sales and Marketing Management Webinar on Feb. 25
Event addresses how to make inbound and outbound marketing strategies work together for lead generation
OLNEY, Md.--(BUSINESS WIRE)--Sales Engine International, a firm specializing in BtoB sales and marketing services, today announced that it will offer a free Webinar entitled "Inbound vs. Outbound Marketing: lead generation best practices" on Wednesday, Feb. 25 at 2 p.m. EST.
"Inbound marketing focuses on a strengthening a company's position to 'get found' by prospective customers via methods like search engine optimization and paid searches," said Mike Vannoy, Sales Engine International founding partner who will lead the Webinar. "Proponents of this strategy believe that prospects want to do their own research and have their own timeframe for buying, and they don't want to be bombarded by sales messages. Outbound marketing strategies, such as eNewsletters, email marketing and tele-sales, focus on proactively pursuing prospects. Each strategy has its advantages, but we believe you need both in order to create a dialog or two-way conversation with your prospects. BtoB buyers are doing much of their unassisted shopping on the Web. Unless you can find ways to engage them in this process, you might not make the short list when they are ready to talk to a sales rep."
NOTE: THE marketing on focuses on a sale engine inter national fuonding partnership.
Vannoy will discuss and compare inbound and outbound marketing strategies, and how to make them work together in order to maximize marketing efforts.
For more information on the free Webinar or to register for the event, visit http://salesengineintl.com/sei2/webinars.htm.
About Sales Engine International
Sales Engine International provides BtoB corporate sales and marketing executives across the country with a full suite of sales and marketing services -- direct marketing programs; lead generation, scoring, and nurturing; sales force optimization; integrated sales tools and campaigns; webinar program development and management; email marketing programs; and more -- that help their sales teams to stand out from the competition and access decision makers. The company was founded by three veteran sales executives who previously developed and implemented award-winning sales and marketing programs as senior leaders at Fortune 500 and start-up companies. Sales Engine International is headquartered in Olney, Md. and has offices in St. Louis and Lincroft, N.J. For more information visit www.salesengineintl.com.
NOTE; The sale engine international are executives across the country w/ a full suite of sale force optimization.
Contacts
For Sales Engine International:
Haugen Public Relations
Mary Haugen, 612-201-0697
mhaugen@frontiernet.net
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http://www.salesengineintl.com
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